Ellie Lavelle juxtaposes the multi-personalities of every woman, living in her world; rules don't apply. The ultra glam, the raw femininity, and the edgy persona is everything that she embodies. Ellie Lavelle can be the quintessential trendsetting French party girl. Or can take on the role of super woman and the villain.
She is edgy, glamorous, elegant, and bold with a strong influence from monumental iconic women of the past. From the bra burning of the Women's Rights Movement to the rebellious free spirit of the 60's Rock N' Rollers, Ellie Lavelle is all for the empowerment of women and how fashion has played a significant role in evolving with each decade. In the world she walks, she makes history.
Los Angeles based designers Carissa Simons and Lynsey Longo have been best friends since childhood but the runway is their playground now and these girls are poised to take the fashion industry by storm. After attending FIDM and optaining industry sophistication the brave new talents have struck out at an early age. The designers capitalize on a niche market of young, edgy, and fearless fashion mavens.
Garnishing inspiration of monumental women of the past, the designers fuse Debbie Harry's alter ego of 70's rock n' roll with the glamour of the 30's icon, Veronica Lake. The line incorporates elements of raw femininity and unconventional grunge, a combination of ideas that mirror the designer's experiences and background.
The perfect undertone of rock glam in constant articulation of confidence; feminine but tough, elegant yet edgy. The designers work with only the highest quality fabrics and trims, their aesthetic transcends simple definitions of East Coast or West Coast. It's a constant juxtaposition between rugged and soft. Luxurious satin detailed with unexpected hardware, delicate mesh paired with chains, and sleek leather paneling all of which exudes a unique sophistication that is only Ellie Lavelle.