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"I'm always on the look out for fabulous up and coming designers to feature on I Heart Fashion and when I came across Ellie Lavelle's s/s11 look book I instantly wanted to know more. LA based designers Carissa Simons and Lynsey Longo are launching their first capsule collection...I absolutely adore the gold jacket. Very Balmain...what do you think of Ellie Lavelle? Big things for s/s11 or another designer by the wayside...somehow I think not!"